🛍️ What Is the 11.11 Shopping Festival?

The Story Behind the World’s Biggest Online Sale

Every year on November 11, millions of shoppers around the world join one of the largest shopping celebrations — the 11.11 Mega Sale, also known as Singles’ Day.
Originally started in China, this day has transformed into a global e-commerce phenomenon, inspiring marketplaces across Asia and beyond — from Alibaba and JD.com to Shopee, Lazada, and now Niront Marketplace in Cambodia.

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🎓 A Short History of 11.11 (Singles’ Day)

The idea began in the 1990s among Chinese university students who celebrated November 11 (11/11) as Singles’ Day — four “1”s symbolizing single individuals.
In 2009, Alibaba Group turned that date into a national online shopping festival by offering massive one-day discounts.

The results were astonishing:

👉 2009: Around $7 million USD in sales

👉 2017: Over $25 billion USD in a single day

👉 2023: More than $130 billion USD in total transactions across Chinese platforms

Since then, 11.11 has evolved beyond a single-day event — it’s now a multi-week digital campaign that combines entertainment, influencer livestreams, and payment-partner rewards.

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⚙️ How the 11.11 Campaign Works

Unlike a normal flash sale, the 11.11 campaign runs in three main phases:

🗓️ 1. Pre-heat Period (1–10 November)

This is when the excitement begins!
Buyers start:

👉 Adding favorite items to their cart

👉 Joining voucher waitlists (like Niront’s Telegram 11:11 Voucher Drops)

👉 Watching teaser livestreams and preview videos

👉 Collecting early discount vouchers and coins

During this phase, marketplaces release daily mini-vouchers, special early-bird offers, and “11:11 AM / 11:11 PM” drops to warm up shoppers before the big day.

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💥 2. Mega Sale Day (11 November — 24 Hours)

This is the main event — the biggest online shopping day of the year!
At midnight, the site explodes with:

👉 Massive discounts (up to 70–90% off)

👉 Free shipping + coins back on every order

👉 Hourly voucher drops and “shock deals”

👉 Live-shopping shows with exclusive codes

👉 Bank & wallet promotions, such as:
“Pay with ABA Pay (scan the KHQR) or Wing Bank → Get extra 1.1% cashback!”

Most buyers wait for this day to check out everything they’ve saved, ensuring they get the maximum discount.

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🔁 3. Cool-down Period (12–13 November)

After the rush, the campaign doesn’t stop immediately.
Many marketplaces offer:

✅ “Missed-it Deals” for buyers who couldn’t order in time

✅ Bundle offers and “last-chance discounts”

✅ Review & Win programs to collect user-generated content (UGC)

This phase helps sellers clear leftover inventory and encourages repeat purchases.

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🧭 What Happens Behind the Scenes

To make 11.11 successful, marketplaces like Niront prepare weeks in advance:

1. Seller Recruitment – inviting verified sellers and brands to join the campaign

2. Deal Selection – curating “Hero Products” and category highlights

3. Voucher Setup – setting countdowns and voucher codes for automation

4. Bank & Wallet Partnerships – offering extra cashback or KHQR rewards

5. Marketing Campaigns – social media, live-stream events, and affiliate promotions

6. Logistics Planning – ensuring fast shipping and reliable delivery during high traffic

This coordination between sellers, payment partners, and logistics providers is what turns 11.11 into a nationwide digital shopping festival.

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🌏 Why 11.11 Matters for Cambodia

For Cambodia, the 11.11 campaign is more than just a shopping event — it’s a symbol of the country’s digital-commerce growth.
Platforms like Niront Marketplace are bringing the same global excitement to local consumers and SMEs:

✅ Helping Cambodian sellers go online

✅ Empowering local products (like Kampot pepper, car parts, and cosmetics)

✅ Encouraging digital payments through ABA, Wing, and KHQR

✅ Supporting safe, fast, and transparent e-commerce

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🏆 How Niront 11.11 Works for You

Buyers can:

• 👉 Join the Telegram voucher waitlist (daily 11:11 AM & PM drops)

• 👉 Get up to 90% OFF + Free Delivery nationwide

• 👉 Earn rewards points on every order

• 👉 Enjoy extra cashback by paying via Wing Bank or ABA Pay

Sellers can:

• 👉 List products early and join Niront’s official campaign page

• 👉 Offer exclusive bundles and discounts

• 👉 Gain exposure through Niront’s 11.11 livestreams and affiliate network

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💡 Quick Summary

Niront Marketplace - Your Online Hub for Cambodian Products.